Packaging is important. It influences consumers’ overall experience. Remember, customers tend to judge a book by its cover, and hence enough thought should be given to the packaging of your product.
Here’s What Should You Include in your Packaging:
The Products’ Functionality
The packaging needs to be clear and easy to understand. It is vital to make sure you’re highlighting the key features of the product inside the packaging. To do this, you need to show your product in action, highlighting strengths that customers will most likely need. Try to include images describing the key features that will help customers instantly connect with your product and understand what you are offering. Packaging is like your product portfolio and this is where you should invest the most time and energy. You can even run a Package Test before finalizing the design. This information will allow you to determine whether your customers received what you intended them to receive.
Two-Color Packaging
Many products use a two-color packaging design, as this is very eye-catching. Apparently, with the rising popularity of online shopping, brands are using packaging to distinguish themselves from their competitors, as well as to enhance the customer experience. All businesses must stay abreast of consumer trends to make meaningful changes to the packaging process and ensure that their products appeal to new demographics. However, packaging can get expensive for businesses as every milligram of wasted material costs money. Nevertheless, keeping the cost factor aside, it should be durable, unique, and visually appealing. Studies have shown that using custom boxes with logo prominently featured produce more sales and provides a better unboxing experience to buyers. Your brand instantly becomes more memorable with the right packaging. It also helps in distinguishing your brand from all the others in the market, thereby increasing brand awareness.
Use Of 3D Design
Using 3D Custom Packaging could be extremely eye-catching and functional since 3D modeling has widespread applications. This recent surge in popularity coincides with the growing use of the internet, thanks to the rise of e-commerce and digital marketing. The demand for high-quality 3D designs has led to an increase in demand for 3D modeling companies. It is better to go for a 3D solution rather than 2D. Besides, it will also provide better branding and look of the product.
Good Packaging Design
Good packaging design will help consumers recognize and remember the packaging of the product. A good design needs to pay attention to layout, color, and visual effects. A well-designed packaging must also emphasize the purpose of the product, highlight its key features, evoke a sense of quality, and make the product look visually appealing to the masses. In case you are having a tough time getting your labels to stick to the boxes, you can use packaging tape. Packaging tape is a rubber adhesive that can hold your labels on boxes. It works great for low-volume labeling, and if you want for high-volume labeling, you may want to look for stickers for that matter. You can get custom die cut stickers printed with the business name and logo, which can be used on product packaging or you can also give those away as a part of added merch to promote your company and services.
Use Hashtags
Make sure to include a hashtag, especially if you’re in a niche market. Using a hashtag encourages customers to share photos of your products on social media, tagging that particular hashtag. You can also use hashtags as a marketing tactic, sending them out on Twitter and other platforms to promote your brand. Packaging hashtags is a quick way to reach your target audience. However, remember that your hashtags should match your business, so consider your brand, audience, and product before shortlisting a hashtag.
Product packaging is something that often goes unnoticed. However, it is a vital part of your business. Packaging provides protection and safety to the products during transportation, storage, and distribution. You can use a variety of materials such as boxes, cartons, tubes, bags, barrels, and drums, for your packaging needs, depending on the product you are selling. Though the packaging might not be as important as the product itself, it definitely helps. Hence, make sure that your product packaging is informative and eye-catching, and clearly communicates your company’s message to your audience.